Riverfront Town Square was a City of Whitehorse initiative designed to bring more local residents and visitors to the downtown waterfront through summer markets, concerts, workshops and public art.

sprucetip design developed the project’s visual identity and applied it across a wide range of materials, including light-post banners, vinyl wraps, roadside billboards, posters, rack cards, on-site signage, website content, social media graphics and digital advertising. The challenge was to create flexible, recognizable visuals that could work consistently across formats ranging from small printed pieces to large outdoor installations, while giving the Town Square a lively and welcoming presence throughout downtown Whitehorse.